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Establishing a Consistent Messaging Platform for Data Prefill
To help LexisNexis Risk Solutions market Data Prefill more effectively and consistently across five verticals, we performed a comprehensive audit of all existing materials. After careful review, we developed a streamlined, strategic approach for the messaging rebuild and began creating a new, more cohesive family of collateral.
 Prefill WebsiteWorking in close collaboration with the Marketing team, we wrote and designed an interactive eBook (developed on the Turtl platform) to illustrate the ways Data Prefill can help carriers deliver powerful benefits over the course of a lifelong customer journey. View online here: https://lexisnexis.turtl.co/story/data-prefill-ebook_08_2019/ |  Data Prefill eBookWorking in close collaboration with the Marketing team, we wrote and designed an interactive eBook to illustrate the ways Data Prefill can help carriers deliver powerful benefits over the course of a lifelong customer journey. |
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 Social and Web GraphicsWe created custom images for social media and web banners to help promote Data Prefill and drive customers to the new site and resources. |
Data Prefill Video
The Marketing team reported positive feedback with the Commercial Data Prefill video we created prior to the audit. So we carried that same design language through when we built the broader parent video, which spoke to the benefits offered to all five verticals Data Prefill supports.
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