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Creating a Buzz

Tasked with creating a unique booth for InsureTech, we designed a fully immersive browsing experience shaped around a beautiful modern home — including a kitchen, living room, office and garage. Each room showcased smart home devices paired with key insights explaining how Internet of Things data is creating new opportunities for insurance carriers.

Initial Sketches

Initial Sketches

We began with a few sketches of layout options detailing potential room and IoT device placements, paired with mood board references to guide full-color designs.

3D Render

3D Render

To help our client secure buy-in for this approach, we created a low-fidelity, but perfectly scaled 3D render of the booth.

Full Design Render

Full Design Render

With texture, materials and furniture added in, our full-design render closely resembled the final product. We shared precise renderings of these 3D plans to guide the booth construction team during build.

Meeting Space

Meeting Space

We designed the private meeting/presentation room to look like a smart home dine-in kitchen, in keeping with the IoT theme.

Garage

Garage

The garage was designed to showcase an existing Connected Car demo display that we created for a previous event, paired with informative wall clings that helped tie in the broader IoT theme.

Connected Devices

Connected Devices

Connected devices were integrated strategically throughout the booth, with explainer signs detailing the benefits they offer to carriers.

Interactive Screens

Touchscreen presentations allowed attendees to engage with the full story of LexisNexis Risk Solutions’ IoT initiatives at their own pace.

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