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Creating a Buzz
Tasked with creating a unique booth for InsureTech, we designed a fully immersive browsing experience shaped around a beautiful modern home — including a kitchen, living room, office and garage. Each room showcased smart home devices paired with key insights explaining how Internet of Things data is creating new opportunities for insurance carriers.
![]() Initial SketchesWe began with a few sketches of layout options detailing potential room and IoT device placements, paired with mood board references to guide full-color designs. | ![]() 3D RenderTo help our client secure buy-in for this approach, we created a low-fidelity, but perfectly scaled 3D render of the booth. |
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![]() Full Design RenderWith texture, materials and furniture added in, our full-design render closely resembled the final product. We shared precise renderings of these 3D plans to guide the booth construction team during build. | ![]() Meeting SpaceWe designed the private meeting/presentation room to look like a smart home dine-in kitchen, in keeping with the IoT theme. |
![]() GarageThe garage was designed to showcase an existing Connected Car demo display that we created for a previous event, paired with informative wall clings that helped tie in the broader IoT theme. | ![]() Connected DevicesConnected devices were integrated strategically throughout the booth, with explainer signs detailing the benefits they offer to carriers. |
Interactive Screens
Touchscreen presentations allowed attendees to engage with the full story of LexisNexis Risk Solutions’ IoT initiatives at their own pace.
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